Graphic Design & Branding

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  • University Requirements:                                    20 Cr.Hrs.
  • General Field Requirements:                              24 Cr.Hrs.
  • Specialization Requirements:                             91 Cr. Hrs.
  • Specialization Requirements (Elective):            9 Cr. Hrs.
  • Practical Internship Requirements                     2 Cr. Hrs.

                                           Total:                                 146 Cr.Hrs.

**Practical Summer Internship (Summer Training):

Students must pass practical internship:

  • 1st (between the second & third level), Practical Internship
  • 2nd (between the third & fourth level), 4 weeks between each level

The Graphic Design and Branding program combines a range of perceptual and craft skills to achieve effective visual communication through the study of communication and visual arts. This innovative program integrates traditional professional training in graphic design with projects developed using digital and new multimedia systems. It also prepares graduates to work as professionals. Students learn to structure visual information to support communication in both print, digital and screen-based formats, and to employ these skills in advertising design, editorial, brand building and information design.

  • Knowledge, Academic excellence: Use advanced technology, industry, and efficiency to develop concepts, implement graphic
    design, and build brands and design industry.
  • Commitment and Integrity to demonstrate commitment to sustainability and working towards constructive solutions to the
    social and Environmental problems.
  • An ability to apply professional ethics, accountability, and equity.
  • Professionalism and Knowledge: use of advanced and cutting-edge Knowledge, technology, and industry Proficiency to develop concepts as well as in implementing visual language and graphic form.
  • An understanding of the roles and responsibilities of the Professional designer in society, especially the primary role of
    protection of the public and the public interest.
  • Provide appropriate formal and technical solutions to solve problems.
  • Creativity and critical evaluation for ideas, evidence, and experiences from an open-minded and reasoned perspective.
  • Making decisions in the light of available information and resources.
  • Research and Critique that builds a graduate to be an independent learner who is able to collect and synthesize information on graphic design, branding and marketing contexts
  • Personal and intellectual development to fulfill Graduate’s potential and self-motivation enhancement.
  • Mastery of manual skills and the use of appropriate technological means in his practice of the profession, and the ability to interact with recent developments in the areas of specialization.
  • Life-long learning: An ability to identify and to address their own educational needs in a changing world, sufficiently to maintain their competence and contribute to the advancement of knowledge.
  • Communication skills: An ability to communicate complex concepts within the profession and with society at large. Such abilities include reading, writing, speaking, and listening, and the ability to comprehend and write effective reports and design.
  • Graduates of this sector can work in various ministries in public and private sectors in Design studios, advertising agencies, TV channels, magazines, web/interactive studios, corporations with in-house design departments, government agencies, or educational institutions. Graduates may also choose to work independently as freelance graphic designers.
  • In the field of: Advertising, Branding, Promotions, visual identities, Web Design, Packaging, Print and digital Design, Data
    visualization, designing a virtual working environment using multi-technology.