• Managing the marketing process and creating value for the organization and its stakeholders.
  • Application of theories of consumer behavior.
  • Describing the marketing mix in different stages of the consumer decision-making process.
  • Evaluating the legal and ethical effects of his/her actions and decisions.
  • Utilizing technological and digital tools to support the success of the decision-making process.
  • Strengthening marketing capabilities through the analysis and integration of information using technological tools.
  • Demonstrate basic functional skills, such as the ability to deal with others, the ability to integrate information about different functions, critical and creative thinking, self-evaluation, self-development, and leadership.