Governing Values
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Entrepreneurship and ExcellenceAchieving excellence through globally-recognized practices by employing a wide array of aligned education and learning strategies to conform to domestic and regional needs, while observing international professional standards in designing, implementing, managing and evaluating respective programs. 
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QualityServing our scholarly community by delivering consistently high-quality programs, corresponding to globally-recognized practices along with international education standards in business field. 
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IntegrationCo-operating with all local and regional institutions and international universities, by building integrated partnerships with governmental, public and private sectors, in order to meet their job needs while linking education with job market and building human resources capacities that would best serve community locally and regionally. 
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InteractionProviding opportunities of interaction among students from different cultural backgrounds, and encouraging students to interact with the community through internships and social activities. 
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InnovationProviding students with the opportunity to unleash their innovations through collective academic activities while observing modern learning approaches. 
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Self-developmentProviding students with the opportunity to be involved in an environment that helps develop their personalities and paves them the way for success in the knowledge economy and society. 
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Integrity, Transparency, and Trust
